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Copywriting News

Google Base Makes A Jump (WebProNews)
Clicking on a link to a listing in Google Base doesn't go directly to the site with the listing, but to a Google Base jump page instead.
Coverting E-Newsletter Leads into Sales (CRM Daily)
E-newsletter marketing is an ideal tactic for nurturing sales. It is easy to implement and can build relationships, move leads along the sales cycle, and uncover leads ready to buy.
Mullen's Buzzwords: Don't Drive Drunk (AdWeek)
BOSTON Interpublic Group's Mullen attempts to expand the focus of the U.S. Department of Transportation's long-standing anti-drunk-driving campaign in TV and radio PSAs launched today. The effort is produced under the aegis of the nonprofit Advertising Council.
On the move (Las Vegas Business Press)
Stewart, Archibald & Barney has promoted David Mathews to tax manager. He is a licensed CPA in Nevada, specializing in tax return preparation, financial statement analysis, and consulting for individuals, businesses and not-for-profit entities.
Making Smarter Marketers (Fast Company Magazine)
A new advertising master's program isn't for agency types. It hopes to produce more creative clients.

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